Camila Garrucho
A passionate Digital Marketing Specialist, with Social Media and Advertising Content skills.
- With over 8 years of experience, my expertise extends from startups to global organizations, where I’ve mastered paid media, SEO, and social media strategies to drive impactful results.
- In the last two years, I’ve had the opportunity to live, study, and work in Canada across various industries, including education, IT, and e-commerce retail. These experiences have enriched my global perspective and shaped my mission: to bring value through data-driven digital marketing strategies.
- Throughout my career, I’ve driven a 150% increase in lead generation, improved click-through rates by 45%, and reduced cost-per-acquisition by 30%. I’ve managed Google Ads campaigns for over 150 SMBs and led social media and SEO efforts to take brands to the top of organic search.
- I hold a Bachelor's in International Relations, an MBA in Marketing from the University of São Paulo, and a Creative Advertising studies from Seneca College. I’m also Google Ads certified, combining theory with hands-on digital marketing expertise.
- Skills & Strengths
- In my career, I’ve thrived in soft skills such as organizational management, problem-solving, project management, client service orientation, and attention to detail. I’m adept at working both independently and collaboratively, excelling in client negotiations and partnerships.
- Additional Talents
- I’m proficient in design softwares, such as Adobe Photoshop and InDesign. I have over three years of experience in video editing using Adobe Premiere Pro. From social media content planning to video production for YouTube, I’ve gained a deep understanding of marketing strategies.
I’m fluent in English and Portuguese, skilled in Spanish, and recently started learning French. - What Drives Me
- Strategic innovation that creates value for clients is my core motivation. Beyond work, I volunteer, bringing my love for teamwork and community development to life.
- Specialties
- Digital marketing campaigns (Google Ads, Meta Ads a.k.a. Facebook Ads), social media content strategy (LinkedIn, Instagram, Facebook, TikTok, YouTube), A/B Test, SEO, consumer acquisition and engagement (including email marketing, mobile marketing, CRM), strategic planning, data analysis and creative solutions.
Experience
Digital Marketing
Boa Venda
Apr 2024 - Current
Campaign Strategies and Branding
- • Conducted market research to identify target audiences and trends.
- • Analyzed competitors’ campaigns and strategies.
- • Developed comprehensive campaign plans with clear objectives, timelines, and budgets.
- • Created campaign briefs for internal teams and external partners.
- • Monitored key performance indicators (KPIs) to assess campaign effectiveness.
- • Used analytics tools to gather data and generate insights.
- • Oversaw the development and maintenance of the brand’s visual and verbal identity.
- • Created and managed a brand communication plan.
Skills: Market Research Data Analysis, Campaign Planning, Content Creation, SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Management, Budget Management, Performance Tracking, A/B Testing, Brand Strategy Development, Brand Identity Management, Communication Skills
Social Media Marketing Manager
Instage
Dec 2023 - Apr 2024 (5 months - Full-time)
Creating social media content and SEO strategies
- • Produced a podcast intending to generate video content for social media, especially LinkedIn, and generated over 100 clips.
- • Communicated the unique benefits of InStage's conversational AI simulations, establishing a distinctive brand presence in the market.
- • Leveraged tech and SaaS marketing expertise, utilizing strong skills in SEO, SEM, email marketing (Smartlead) and social media marketing through the Buffer tool.
- • Implemented SEO strategies for the new website, achieving the top ranking in organic search results for the keyword "Conversational Simulations."
- • Increased lead generation by 150% through website data scraper and ZoomInfo tools.
- • Integrated modern AI tools throughout the marketing workflow, maximizing efficiency and output.
- • Organized leads and sales workflow through Hubspot.
- • Utilized ChatGPT 4 and other AI tools to enhance marketing effectiveness.
Skills: Artificial Intelligence (AI), Digital Content Management, Creative Strategy, Social Media Content Creation, Video Podcasts, Search Engine Optimization (SEO), Digital Media, Copywriting, Target Audience, Figma, B2B Content
Digital Marketing Specialist
Teleperformance
Apr 2023 - Oct 2023 (6 months - Full-time)
Responsible for Delevoping and Optimizing Customer's Google Ads Campaigns.
- • Worked with over 150 small and medium businesses to onboard, develop, and optimize their Google Ads PPC campaigns, utilizing my expertise in ad creatives.
- • Created new Google Ads campaigns across platforms, search, display, shopping, video, and performance max campaigns.
- • Keyword research and bid optimization to ensure effective campaign performance.
- • Provided consultative support for customers to help them achieve their advertising goals such as lead generation and online sales.
- • Provided valuable suggestions to enhance performance and effectiveness, resulting in a successful average monthly increase of 50% in the conversion rate.
- • Built strong relationships with assigned B2B and B2C customers.
Skills: Optimization, Campaign Management, Media Planning, Paid Search Campaigns, PPC, Customer Relationship Management (CRM), Creative Problem Solving, Analytical Skills, Google Ads, Display Campaigns, Marketing Campaigns, Customer Experience, Digital Marketing, Google Search Console, Lead Generation
Team Lead, Digital Marketing & Sales
Rockfeller Language Center
Jan 2018 - Jul 2022 (5 years 7 months - Full-time)
Responsible for content management on social media & customer relationship.
- • Created social media content that increased the number of followers by 150% per year.
- • Selected, trained, and managed the sales team of 5 professionals.
- • Increased the number of enrollments by 40% per year.
- • Planned the call-to-action online and offline campaigns.
- • B2C sales for educational services.
- • Executed B2B partnerships with over 10 local companies through LinkedIn.
- • Marketing digital paid media (Meta Ads and Google Ads).
- • Implemented SEO using Google Search Console, Google Trend and Moz Keyword Explorer.
- • Collaborated with email marketing creation through Mailchimp.
- • Analyzed sales KPIs with the sales funnel and managed the company CRM.
- • Managed customer experience, absorbed customer feedback, and creative problem-solving.
- • SWOT analysis, competition analysis and pricing definition.
Skills: Social Media Content Creation and Management, SEO, SEM, Paid Media, Google Ads, Meta Ads, Sales Funnel, Lead Generation, Email Marketing, Mailchimp, Teamwork, Customer Relationship Management (CRM), Sales Team Management and Training, Strong Writing, Social Media Content, Creative Ads, Copywrite, Data Analysis
Content Creator Videographer
VTEX e-Commerce Cloud Software
Sep 2015 - May 2017 (1 year 9 months - Full-time)
Content creation for social medias
- • Collaborated in video content creation for the YouTube channel.
- • Produced high-quality video footage and operated various production equipment, including cameras, lighting, and audio.
- • Developed video editing with Adobe Creative Cloud, Premiere, Photoshop, and After Effects.
- • Performed internal video post-production process, including editing, sound mixing, and colour grading.
- • Supported the video post-production from Latin America's biggest e-commerce event, VTEX Day, with more than 9,000 people.
Skills: Video editing, Content Creation for Social Media Platforms, Image Editing, Team Working, Communication Skills, Adobe Create Cloud, Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Adobe Audition, DaVince Resolve
Digital Marketing Specialist
Cognizant
Feb 2015 - Sep 2015 (8 months - Full-time)
Management of Google Ads campaigns for customers
- • Reviewed Google customers' campaigns and improved their Google Ads campaigns across search, display, video, and shopping platforms.
- • Reported technical issues and communicated them to global Google.
- • Created keyword packs, suggested bids and budgets, and gathered and analyzed data.
- • Developed reports to support optimization strategies and techniques aligned to customers' goals.
- • Demonstrated innovation in identifying areas requiring operational adaptation or improvement.
Skills: Optimization, Customer Service, Paid Search Campaigns, Google Ads, Digital Marketing
Education
Creative Advertising
Seneca College
Diploma (Sep 2022 - Dec 2022)
Grade: GPA 3.9
Relevant courses: Advertising Insights, Ad Design and Layout, Copywriting, Advertising principles and practice and Integrated Marketing and Communication.
Master of Business Administration - MBA, Marketing
USP - Universidade de São Paulo
MBA (Jan 2019 - Dec 2021)
Grade: GPA 3.6
Relevant courses: Advertising Insights, Ad Design and Layout, Copywriting, Advertising principles and practice and Integrated Marketing and Communication.
Bachelor's degree, International Relations
Centro Universitário Fundação Santo André
(Jan 2008 - Dec 2011)
Relevant course: International Marketing
